Audi TT Reborn: Audi has made a bold comeback in the sports car segment by unveiling the Concept C, an all-electric two-seater that revives the spirit of the iconic Audi TT while carving out a new design direction for the brand. Set for a 2027 market debut, this radical EV is not just a tribute to Audi’s heritage but also a statement of intent about its electrified future. With Porsche Boxster DNA and Audi’s cutting-edge technology, the Concept C has already sparked global attention.
The retirement of the legendary Audi TT in 2023 and the discontinuation of the V10-powered R8 supercar left a void in Audi’s lineup, marking the first time in over 25 years that the German automaker lacked a dedicated sports car. However, the Concept C is Audi’s answer to that gap, blending futuristic performance with retro-inspired cues. Audi’s CEO, Gernot Döllner, has clarified that while the Concept C takes heavy inspiration from the TT, it won’t carry the same name. Instead, it positions itself between the TT and R8, a brand-new category that Audi believes can redefine electric sports cars.
Unveiled first at a private event in Milan and later showcased at Audi’s home ground in Munich, the Concept C demonstrates a minimalist yet aggressive design philosophy crafted under the leadership of Audi’s new head of design, Massimo Frascella. Having previously worked on Land Rover’s iconic lineup, Frascella emphasizes “clarity, simplicity, and timeless design.” With these elements, the Concept C is designed to appeal not just to EV enthusiasts but also to purists who crave driver engagement in a future dominated by electrification.
Specifications of the Audi Concept C
| Category | Details |
|---|---|
| Car Type | Electric Sports Car |
| Seating Capacity | 2-Seater Roadster (Drop-top) |
| Platform | Shared with Porsche Boxster EV |
| Powertrain | Dual Electric Motors (Expected) |
| Estimated Power | ~400–500 hp (expected, official details pending) |
| Acceleration (0-100 km/h) | Under 4 seconds (expected) |
| Top Speed | ~250 km/h (estimated) |
| Battery Pack | 80–100 kWh (projected) |
| Range | 450–550 km (WLTP, expected) |
| Charging | 800V Architecture, 350kW Fast Charging |
| Drive System | Likely AWD (Quattro electric system) |
| Body Style | Convertible/Drop-top Roadster |
| Launch Year | 2027 |
| Expected Price | €70,000 – €90,000 (approx. ₹70–85 lakh in India) |
Features OF Audi TT Reborn
- Retro-inspired design with modern EV styling
- Minimalist cockpit with advanced infotainment and driver-focused layout
- Lightweight chassis shared with Porsche’s next-gen Boxster EV
- High-performance dual-motor setup with Quattro capability
- Fast-charging up to 350kW with 80% charge in under 20 minutes
- Dynamic handling package tuned for driver engagement
- Aerodynamic efficiency with retractable spoilers and sharp body lines
- Advanced driver assistance systems (ADAS) for safety
Performance
The Audi Concept C will be built on the Porsche-developed EV platform, ensuring sports car-level agility and driving dynamics. With a projected 0-100 km/h time of under 4 seconds, this two-seater will rival the upcoming Porsche Boxster EV and other premium electric sports cars. Audi’s legendary Quattro all-wheel-drive system is expected to be integrated in electric form, providing both stability and thrilling cornering capabilities.
Design Language
The Concept C introduces Audi’s new era of design philosophy, described by Massimo Frascella as “free from superfluous ornaments.” The car’s clean lines, sculpted surfaces, and monolithic form take inspiration from both historic Audi icons and futuristic EV requirements. A wide stance, retro-inspired grille, and drop-top roadster profile make it instantly recognizable yet entirely new.
Interior
Inside, the Concept C will follow Audi’s ethos of “luxury through simplicity.” Expect a driver-centric cockpit, a floating digital display, and a minimalist dashboard with tactile controls for essential functions. Premium materials, sustainable upholstery, and ambient lighting will enhance the futuristic vibe while retaining a sporty feel.
Exterior
The exterior is sleek yet muscular, with short overhangs, wide wheel arches, and an elongated bonnet that harks back to the original TT. The flush LED headlights, sharp character lines, and sculpted rear diffuser give it a futuristic stance. The drop-top convertible design makes it a rare offering in the EV market, directly appealing to enthusiasts.
Price and Launch Date
Audi has confirmed that the production model, derived from the Concept C, will launch in 2027. Pricing is expected to start at around €70,000 (₹70 lakh approx.), placing it between the luxury coupe and supercar category. It will directly compete with the Porsche Boxster EV and Tesla’s upcoming Roadster.
Also read: Audi TT Reborn as Radical Electric Sports Car for 2027 – The Concept C
Other Details
- Production will begin in late 2026, with deliveries in 2027.
- The model will not be called Audi TT, as Audi intends to give it a fresh identity.
- Positioned strategically between the Audi TT and R8, it will target both luxury EV buyers and sports car enthusiasts.
Conclusion
The Audi Concept C represents much more than just a new sports car – it’s a symbol of Audi’s revival. After phasing out the TT and R8, Audi was left without an emotional driver’s car. The Concept C fills that void, combining heritage-inspired styling with cutting-edge EV technology.
In terms of performance, it promises exhilarating acceleration, driver engagement, and long-range capability – all while staying sustainable and future-proof. This positions it perfectly in the upcoming electric sports car era, where competition is intensifying.
Design-wise, Audi has finally broken away from repetitive styling cues, presenting something fresh, minimalist, and timeless. The Concept C is not only a car but also the foundation of Audi’s new design philosophy.
By 2027, when it hits the roads, the Concept C could become one of the most desirable electric sports cars globally, competing with Porsche, Tesla, and BMW while reviving the passion that made the original TT a design icon. For Audi, this car is more than a product – it’s a statement of confidence in a challenging market.
Frequently Asked Questions
1. Is the Audi Concept C the official successor to the Audi TT?
No, Audi has clarified that the Concept C is not a direct successor to the TT. While it draws inspiration from the TT’s iconic design, it is positioned between the TT and the R8, making it an entirely new category of electric sports car.
2. What makes the Audi Concept C different from other EVs?
The Concept C stands out because of its drop-top roadster design, a rarity among electric cars. It also blends retro styling with futuristic minimalism, offering both heritage appeal and cutting-edge innovation. Its focus on driver engagement sets it apart from typical EVs that prioritize only efficiency.
3. What performance can we expect from the Audi Concept C?
While Audi has not released official performance figures, early reports suggest 400–500 hp output, 0-100 km/h in under 4 seconds, and a top speed of around 250 km/h. It will also feature Audi’s legendary Quattro system in electric form for enhanced handling.
4. When will the Audi Concept C launch and how much will it cost?
The production version of the Concept C will launch in 2027. Expected pricing will start at around €70,000–€90,000, translating to roughly ₹70–85 lakh in India, depending on variants and import duties.
5. Will the Concept C influence other upcoming Audi models?
Yes, the Concept C introduces Audi’s new design philosophy, emphasizing simplicity, clarity, and bold proportions. This design language will influence future Audi EVs, making the Concept C not just a standalone sports car but also a blueprint for Audi’s future lineup.